What does Sprout Social do and what does it cost?
Sprout Social is a social media management platform the vendor describes as powerful tools for social media management, covering publishing, a Smart Inbox for comments and messages, reviews, analytics and listening. Plans start at $249 per user a month, with a 30-day free trial. Source
Sprout Social strengths
- Moderates comments in one Smart Inbox across Facebook, Instagram, TikTok, YouTube, X, LinkedIn Company Pages, Threads, Reddit and Bluesky, alongside reviews from Apple App Store, Google Play Store, Glassdoor, Trustpilot and Yelp. Source
- Facebook and Instagram ads comment moderation is in every plan except Essentials, and a connected TikTok Ad Account brings comments on dark TikTok ads into the inbox as their own message type. Source
- Automated Inbox Rules can hide matching comments automatically on Facebook, Instagram, YouTube, TikTok and X, with AND, OR and CONTAINS keyword logic, and hidden messages can be unhidden from the message actions menu. Source
- Universal Spam Detection classifies spam, scams and phishing without keyword lists, and its spam classification can be used as a rule criterion together with the Hide message action. Source
- Public per-seat prices for four of its five plans, a 30-day trial with no credit card required, and connected ad accounts that do not count against the plan's profile limit. Source
Sprout Social limitations
- Automatic hiding needs the Advanced plan: the inbox and cases rule builder, sentiment classification and automated message classifications are all listed as not included on Essentials, Standard and Professional, and Advanced costs 499 USD per seat per month billed monthly. Source
- The cheapest Essentials plan has no social inbox, no comment moderation and no ads comment moderation; comment moderation starts on Standard at 249 USD per seat per month billed monthly. Source
- The Hide message action does not work on LinkedIn profiles, and tracked Brand Keywords on X cannot be hidden because they are not tied to your own profile. Source
- Enhance Reply by AI Assist only rewrites a reply you have already typed into one of four tones, so there is no AI-written draft reply, and it needs the Advanced plan plus the OpenAI integration switched on. Source
Sprout Social pricing
Checked on sproutsocial.com/pricing
| Plan | Price | Includes |
|---|---|---|
| Essentials | $99 per user a month | Per seat per month billed monthly, 5 social profiles. Publishing, reporting and the Trellis AI agent only: the all-in-one social inbox, comment moderation and ads comment moderation are all listed as not included. |
| Standard | $249 per user a month | Per seat per month billed monthly, 5 social profiles. Cheapest plan with the Smart Inbox, comment moderation, Facebook and Instagram ads comment moderation, review moderation and 10 brand keywords per group. |
| Professional | $399 per user a month | Per seat per month billed monthly, unlimited social profiles. Adds message tagging, engagement and tag reporting, saved replies and Enhance Post by AI Assist. |
| Advanced | $499 per user a month | Per seat per month billed monthly, unlimited social profiles. Adds the inbox and cases rule builder, sentiment classification, automated message classifications, Enhance Reply by AI Assist, chatbots, reply approvals and message spike alerts. |
| Enterprise | Custom price | Shown as Custom with a demo request; everything in Advanced plus onboarding, SSO and a tailored plan. |
- Free trial
- 30 days
- Free plan
- No
Amounts are the monthly-billed per-seat rates from the pricing FAQ. The page's headline prices are the annual-billing rates: 79, 199, 299 and 399 per seat per month, a one-time upfront payment for the term. Prices use a dollar sign with no currency code and the page has no currency selector; the only selector is the English language option. Nothing on the page mentions VAT or taxes. Trellis Plus is a 28 per seat per month add-on on annual billing, 35 billed monthly. Premium Analytics, Listening, Employee Advocacy and Professional Services are add-ons on Standard and up. There is no free plan: after the 30-day trial you pick a plan and enter payment details. Nonprofit pricing exists on Professional and Advanced for US organizations.
Every feature we checked
Each line is what Sprout Social states on its own website, with the page it came from.
- Facebook comments
- Yes Comment Moderation covers comments on all owned profiles and is listed on every plan except Essentials. Automated Rules can hide Facebook comments and visitor posts on owned pages. Source
- Instagram comments
- Yes Instagram comments on posts arrive in the Smart Inbox; Automated Rules can hide Instagram comments on owned Business Profiles Source
- TikTok comments
- Yes The integrations page lists TikTok comment management; the Hide message action is said to cover TikTok profiles, although the same article's list of hideable message types does not name TikTok Source
- YouTube comments
- Yes States you can view, respond to and moderate YouTube comments, delete your own or user comments, and include YouTube comments in Automated Rules. Only videos published after August 15, 2022, with no backfill. Source
- Other places
- Yes X, LinkedIn Company Pages, Threads, Reddit, Bluesky and WhatsApp are listed for engagement, plus reviews on Apple App Store, Google Play Store, Glassdoor, Trustpilot, Yelp and Facebook. Hiding does not work on LinkedIn profiles. Source
- AI moderation
- Yes Universal Spam Detection classifies spam, scams and phishing, sentiment classification labels messages positive, negative or neutral with a deep neural network, and Response Recommendations flag messages needing a reply. All three are Advanced plan and above. Source
- Keyword filters
- Yes Automated Inbox Rules use a has word or phrase condition with AND, OR and CONTAINS logic, plus sentiment and spam classification criteria. Rules need the Advanced plan. Source
- Automatic hiding
- Yes A Hide message action on Automated Inbox Rules hides matching messages automatically on Facebook, Instagram, YouTube, TikTok and X profiles; hidden messages can be unhidden. The rule builder is on the Advanced plan only and the action does not work on LinkedIn. Source
- Comments on ads
- Yes Facebook and Instagram ads comment moderation is in every plan except Essentials. Connecting a TikTok Ad Account adds comments on dark TikTok ads as a TikTok Ad Comment message type, though replying is unavailable for Business Center authorized TikTok ad accounts. Source
- AI reply drafts
- Partly Enhance Reply by AI Assist rewrites a reply you have typed in the Smart Inbox into one of four tones; it does not draft a reply on its own. It is on the Advanced plan. Saved Replies are a library of stored responses on Professional and Advanced. Source
- Shared inbox
- Yes The all-in-one social inbox, called the Smart Inbox, collects comments, DMs and mentions across connected profiles. Listed as not included on the Essentials plan. Source
- Human moderators
- Not stated Not stated on the vendor site.
- Languages
- Partly States the interface is available in English, Spanish, French, Italian and Brazilian Portuguese and that inbound messages from any language can be translated with Google Translate. No language list for its own classifiers; the sentiment article says messages get an unclassified sentiment when Sprout does not support the language. Source
- EU data storage
- Partly The privacy policy says Sprout has servers located in the United States and the EEA and that information may be processed in any of those countries, with Standard Contractual Clauses and the EU-U.S. Data Privacy Framework as safeguards. No EU-only storage or data residency option is stated. Source
Questions about Sprout Social
How much does Sprout Social cost?
Sprout Social's cheapest plan that moderates comments is Standard, at $249 per user a month. Its pricing page lists 5 plans. Automatic hiding starts on Advanced, at $499 per user a month.
Does Sprout Social have a free trial?
Yes. Sprout Social states a 30-day free trial.
Which platforms does Sprout Social moderate?
Sprout Social moderates comments on Facebook, Instagram, TikTok and YouTube.
Does Sprout Social moderate comments on ads?
Yes. Facebook and Instagram ads comment moderation is in every plan except Essentials. Connecting a TikTok Ad Account adds comments on dark TikTok ads as a TikTok Ad Comment message type, though replying is unavailable for Business Center authorized TikTok ad accounts.
How we checked
Every fact on this page comes from Sprout Social's own website, and each one links to the page it came from. We record the date we checked it and re-check every tool at least every 60 days. Where Sprout Social does not say something, we mark it as not stated rather than guess.
We did not run our own tests on Sprout Social, and we give no scores or star ratings. Read how we work.