Which AI comment moderation tool is best for sports clubs?
Social Moderator AI is our pick for clubs that want abuse and spam hidden on Facebook, Instagram, TikTok and YouTube with public prices, from €10 a month. Respondology sells to sports teams and leagues and adds a team of 1,000+ human moderators. TrollWall AI also names sports clubs as an audience and stores data in the EU.
- Social Moderator AI Our pick
Covers all four platforms, hides abuse within seconds on Facebook and Instagram through Meta webhooks, and marks unsure comments as Needs review instead of hiding them.
Limitation: The cheapest plan, Plus, covers 2 pages, 1 seat and 250 AI actions a month; each hide, flag, approve or reply draft counts as one action. Source
From €10/mo (Plus plan)
- Respondology Best for leagues and big clubs
Sells to sports teams and leagues, states 1,000+ US-based human moderators around the clock, and covers seven networks. Plans start at a yearly commitment.
Limitation: The cheapest plan is $999 per month and covers up to 10k comments per year and one social profile per network. Source
From $999/mo (billed yearly, Basic plan)
- TrollWall AI Best for EU clubs
Has a page for sports, moderates all four platforms, and states EU data storage and 19 to 20 languages.
Limitation: No public prices; all three plans end in a demo booking. Source
No public prices, demo first
The 6 tools at a glance
Each row shows the vendor's own claims and the date we checked them. Prices are the cheapest plan that moderates comments, billed monthly unless noted.
Swipe the table sideways to see every column.
| Tool | TikTok | YouTube | Auto-hide | Human team | Languages | Price from | Free trial | Checked | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Social Moderator AI Our pick | Yes | Yes | Yes | Yes | Yes | No | Yes | €10/mo Plus plan | 15 days | |
| Respondology | Yes | Yes | Yes | Yes | Yes | Yes | Yes | $999/mo billed yearly, Basic plan | None | |
| TrollWall AI | Yes | Yes | Yes | Yes | Yes | No | Yes | Demo only | 7 days | |
| Bodyguard | Yes | Yes | Yes | Yes | Yes | Partly | Yes | €1,000/mo Guardian plan | Not stated | |
| NapoleonCat | Yes | Yes | Yes | Yes | Yes | Not stated | Yes | $109/mo Pro plan | 14 days | |
| Agorapulse | Yes | Yes | Yes | Yes | Yes | Not stated | Partly | $99/user/mo Standard plan | 30 days |
Yes Yes Partly Partly or on some plans No No Not stated Not stated by the vendor
Respondology
Best for leagues and big clubsSells to sports teams and leagues, states 1,000+ US-based human moderators around the clock, and covers seven networks. Plans start at a yearly commitment.
Respondology is an AI comment platform with three products, Moderate, Discover and Respond, which the vendor sells to consumer brands, fashion and beauty brands, marketing agencies, and sports teams and leagues, and which covers paid, organic and creator posts. Source
Respondology strengths
- States it has 1,000+ US-based human moderators available 24/7/365 who make a moderation decision in about 30 seconds, alongside the automated layer. Source
- Moderates comments on Instagram, Facebook, TikTok, YouTube, LinkedIn, Threads and X, across paid, influencer and organic posts. Source
- Publishes plan prices rather than only a demo request, starting at $999 per month for the Basic plan. Source
- States it ships 30,000+ categorized keyphrases and emojis in 30+ preloaded categories across 100+ languages, which customers can edit and extend. Source
- A separate Respond product drafts replies for approval or answers automatically from a knowledge library, in one inbox. Source
Respondology limitations
- The cheapest plan is $999 per month and covers up to 10k comments per year and one social profile per network. Source
- Multilingual support and paid social moderation are listed only from the Premium plan at $4,499 per month; the Standard plan is described as English-only. Source
- No free trial or self-serve signup is offered; every plan ends in a Book a demo button. Source
- The stated language coverage is inconsistent: the Moderate page says 100+ languages while the sports page says 28 languages. Source
Respondology pricing
Checked on respondology.com/pricing
From $999 a month, billed yearly on the Basic plan, the cheapest that moderates comments.
- Free trial
- None
- Free plan
- No
TrollWall AI
Best for EU clubsHas a page for sports, moderates all four platforms, and states EU data storage and 19 to 20 languages.
TrollWall AI is an AI comment moderation and community management tool for social media teams, which the vendor says is used by heads of state, political parties, media, brands and sports clubs in 17 countries. Source
TrollWall AI strengths
- Moderates comments on Facebook, Instagram, TikTok and YouTube, and offers a developer API and an MCP server for AI assistants. Source
- States dark posts and ads can be moderated, and the Posts view can be filtered to paid ads. Source
- States the company is based in Slovakia, EU, is GDPR compliant and stores all data on EU-based infrastructure. Source
- States a 7-day free trial with no credit card required, extendable on request. Source
- Beyond hiding comments it scores sentiment on organic and dark posts, recommends an action per comment, and drafts replies from documents you upload. Source
TrollWall AI limitations
- No public prices; all three plans end in a demo booking. Source
- The Starter plan covers one language; multiple languages, sentiment analysis, AI reply suggestions and reporting are in the Pro plan. Source
- Does not offer human moderators as a service; the FAQ describes native-speaking annotators who train the models, not a moderation team. Source
- Only organisational pages can be connected, not personal profiles, which the FAQ attributes to Meta and TikTok restrictions. Source
TrollWall AI pricing
Checked on trollwall.ai/pricing
No public prices. Plans are quoted after a demo.
- Free trial
- 7 days
- Free plan
- No
Bodyguard
Names sports organizations as an industry and protects athletes, ambassadors and sponsors; its Shield Mode add-on sends the most sensitive comments to its own human moderators.
Bodyguard is a contextual AI moderation tool for text, images and usernames, sold as a social media moderation platform for brands, agencies and public organizations and as an API for social platforms, games, dating apps and marketplaces. Source
Bodyguard strengths
- Moderates comments on Facebook, Instagram, TikTok and YouTube as well as LinkedIn, X, Twitch and Discord, and every supported network is included in every plan. Source
- Reads each comment together with the post it sits under, so the same comment can be kept on one post and removed on another. Source
- Covers comments on dark posts and paid partnership posts on Facebook and Instagram, Direct Sponsored Content on LinkedIn and non-Spark ads on TikTok. Source
- States 46 languages, including six premium languages, and accounts for local expressions by country. Source
Bodyguard limitations
- The cheapest plan, Guardian, starts at 1,000 EUR a month and leaves out paid and organic filtering, custom classifications, Shield Mode and Individual Protector. Source
- Every plan, including Guardian, is sold through a Get a quote request rather than a self-serve sign-up. Source
- On YouTube only top-level comments on videos and Shorts are moderated, and on X no action is taken on comments, only on their authors. Source
- The privacy policy says personal data may be transferred outside the EEA, and no page states EU-only hosting. Source
- The vendor names less client-side rule configuration as a trade-off, because improvements rely on its own experts and model updates. Source
Bodyguard pricing
Checked on bodyguard.ai/en/social-media/pricing
From €1,000 a month on the Guardian plan, the cheapest that moderates comments.
- Free trial
- Not stated
- Free plan
- No
NapoleonCat
A suite for clubs whose media team also publishes and reports; automatic hiding needs the Expert plan.
NapoleonCat is a social media management platform that centralizes comments, messages and reviews into one inbox with auto-moderation and AI tagging; the vendor says it is for marketing and customer service teams. Source
NapoleonCat strengths
- Auto-moderation rules can hide or delete comments automatically on Facebook, Instagram, TikTok, LinkedIn and YouTube, and the page states there is no limit on the number of rules or keywords. Source
- Moderates comments on paid posts: Facebook, Instagram and TikTok Ads moderation is in the Social Inbox from the Pro plan, and TikTok ads auto-moderation is on the Expert plan. Source
- The AI Assistant tags spam, hate speech and sentiment, and those tags can trigger auto-moderation actions such as hiding, deleting or forwarding content. Source
- Covers nine channels in one inbox: Facebook, Messenger, Instagram, TikTok, YouTube, LinkedIn, Google My Business, Apple App Store and Google Play, and states automatic translation in 100+ languages. Source
- States that for EU and UK users data in the application are processed in the European Economic Area. Source
NapoleonCat limitations
- The cheapest Standard plan has no Social Inbox; comment moderation starts on the Pro plan. Source
- Auto-moderation rules, automatic comment hiding and deletion, and AI-powered sentiment moderation are only on the Expert plan, which starts at 139 USD per month billed monthly. Source
- Each plan's entry price covers 5 social profiles and 2 users; more profiles or users move you up a priced tier. Source
- X (Twitter) is listed only under Publisher in the plan comparison, not under the Social Inbox or auto-moderation sections. Source
NapoleonCat pricing
Checked on napoleoncat.com/pricing
From $109 a month on the Pro plan, the cheapest that moderates comments. Automatic hiding starts on Expert, at $139 a month.
- Free trial
- 14 days
- Free plan
- Yes
Agorapulse
Brings comments from eight networks into one inbox, with keyword moderation rules on every plan.
Agorapulse is a social media management platform covering publishing, a shared inbox, listening and reporting, which the vendor says is used daily by over 31,000 social media managers and their teams. Source
Agorapulse strengths
- Moderates comments from one inbox on Facebook, Instagram, TikTok, YouTube, Threads, LinkedIn, X (Twitter) and Google Business Profile reviews. Source
- Ad comment moderation covers paid posts on Facebook, Instagram, TikTok and LinkedIn, and the vendor says it also synchronizes comments on Facebook dynamic ads. Source
- Automated Moderation rules that review, assign, hide, label or delete inbox items by keyword are included on every plan, including the cheapest. Source
- Public per-user prices for three of its four plans and a 30-day trial with no credit card required. Source
- States customer data are hosted in the AWS Ireland region. Source
Agorapulse limitations
- Ad comments moderation is not in the Standard plan; it starts on Professional at 149 USD per user per month billed monthly. Source
- Plans below Custom get 1 Automated Moderation rule per social profile with a single trigger condition; unlimited rules and AND/OR conditions are Custom only. Source
- AI reply suggestions are on the Custom plan only, which has no public price, and sentiment detection starts on the Advanced plan. Source
- Pricing is per user, and each plan below Custom covers 10 social profiles, with extra profiles at 15 USD each per month on monthly billing. Source
Agorapulse pricing
Checked on agorapulse.com/pricing
From $99 per user a month on the Standard plan, the cheapest that moderates comments.
- Free trial
- 30 days
- Free plan
- Yes
How to choose
- Plan for match days. Comment volume spikes around games and transfers. Check how each plan counts volume and what happens when you hit the limit.
- Protect players as well as the club page. Abuse often targets individual players. Decide which accounts you will connect and whether the plan covers them all.
- Decide whether you need people or software. Large clubs with global audiences may want Respondology’s human team. Most clubs start with automatic hiding and a review queue for unsure comments. Video-first clubs can compare YouTube and TikTok tools too.
Questions about comment moderation for sports clubs
Do any of these tools have human moderators for match days?
Respondology states it has 1,000+ US-based human moderators working 24/7/365. Bodyguard's Shield Mode, not on its Guardian plan, sends the most sensitive comments to its own human moderation team. Social Moderator AI and TrollWall AI are software only.
Does Respondology cover YouTube for sports teams?
Its sports page states YouTube is covered for organic posts only.
How fast are abusive comments hidden?
Social Moderator AI states Facebook and Instagram comments are moderated within seconds and TikTok comments are checked every minute. Respondology states toxic comments are hidden in under a second.
Can a club protect its players' own accounts?
Bodyguard's Individual Protector add-on protects executives, ambassadors, athletes and other public figures exposed to online abuse, and it is not on the Guardian plan. With the other tools here, each account you connect counts toward the plan's page, profile or account limit.
How we checked
Every price and feature on this page comes from the vendor's own website, and each one links to the page it came from. We record the date we checked it and re-check every tool at least every 60 days. Where a vendor does not say something, we mark it as not stated rather than guess.
We did not run our own tests on these tools, and we give no scores or star ratings. Read how we work.
Social Moderator AI
Our pickCovers all four platforms, hides abuse within seconds on Facebook and Instagram through Meta webhooks, and marks unsure comments as Needs review instead of hiding them.
Social Moderator AI is a comment moderation tool that hides spam and abuse and drafts replies on Facebook Pages, Instagram, TikTok, YouTube and Google Reviews, built for brands, creators, politicians, sports clubs, news media, e-commerce and agencies. Source
Social Moderator AI strengths
Social Moderator AI limitations
How Social Moderator AI works
Moderation rules are written in plain English
Rules are written as plain English lines or paragraphs, with no regex or decision trees, and each rule can say what to keep visible as well as what to hide. A draft can be run against recent comments to see what would be hidden, flagged or answered, and the page states that nothing changes on your pages until you publish. Every published version is kept so you can roll back. Rules apply to every page in a workspace, direct messages have their own rule set, and the site suggests separate workspaces when a brand needs different policies. A comment that matches no rule stays visible. Source
Every decision shows its rule, confidence and reason
Each action shows the matched rule, the confidence level and the reasoning in plain words. Comments the AI is unsure about are marked Needs review instead of being hidden, so a person decides. Any decision can be unhidden, approved or re-evaluated in one click, and both the action and the undo are recorded in a timestamped audit log that is available on every plan. The log records AI decisions, hides and unhides, likes and replies, and who or what performed each action, and can be filtered by action type, date range or page. Source
Reply drafts in a brand voice, with a draft mode first
You describe the brand, choose the reply language and add example replies, and the site says drafts follow your tone, your phrasing and the things you never say. One voice can cover a whole workspace, and individual pages can have their own. Draft mode requires approval of each reply before it is sent, and Auto mode sends only replies above a confidence threshold you set. On Pro and Agency you can add knowledge sources such as shipping, returns or opening hours, which the site says replies quote instead of guessing. Source
Five channels, including ads and DMs
The product covers Facebook Page posts, Reels, ads and Messenger; Instagram posts, Reels, ads and DMs; TikTok video comments, which the site says are checked every minute; YouTube channel comments, which move to the held-for-review queue in YouTube Studio when hidden; and Google Reviews, which get AI reply drafts on Pro and Agency. Facebook and Instagram comments are moderated within seconds through Meta webhooks, and ad comments appear in the same inbox as organic ones, filterable by page, post or status. Source
Free audit of recent comments, then a 15-day trial
The free audit scores the newest 50 comments from your 10 most recent Facebook posts against four starter rules, and the site says it takes about a minute, needs no card and changes nothing on your Page. The report gives four counters (would hide, would reply, flag for review, would like) and, for each comment, the verdict, the matching rule, the AI confidence and a one-line reason. It is read-only. Each workspace gets one audit and each Page can be audited once. A card is asked for only when you start the 15-day trial, and nothing is charged until the trial ends. Source
Plan limits are pages, AI actions and seats
Plus is 10 EUR per month billed monthly or 9 EUR billed yearly and covers 2 pages, 250 AI actions per month and 1 seat. Pro is 49 EUR monthly or 40 EUR yearly for 10 pages, 2,500 AI actions and 3 seats. Agency is 199 EUR monthly or 160 EUR yearly for up to 50 pages, 15,000 AI actions and 15 seats. Each moderation decision and each AI reply draft counts as one AI action, while viewing comments, hiding manually and editing drafts do not. Plus leaves out lead detection, Google Reviews, image and GIF moderation and political pages. Source
Social Moderator AI pricing
Checked on socialmoderator.ai
From €10 a month on the Plus plan, the cheapest that moderates comments.