What does Hootsuite do and what does it cost?
Hootsuite is a social media management suite whose Nest inbox collects public comments, mentions and private messages from Facebook, Instagram, TikTok, LinkedIn, X (Twitter), WhatsApp and Threads into one queue; YouTube comments are moderated in Streams instead. Plans start at $99 per user a month, billed yearly, with a 14-day free trial. Source
Hootsuite strengths
- Public comments and private messages from Facebook, Instagram, TikTok, LinkedIn, X (Twitter), WhatsApp and Threads land in one inbox, with YouTube comments monitored through Streams. Source
- Comments on Facebook and Instagram paid and dark posts arrive in the same inbox as comments on organic posts. Source
- Agents can hide and delete inbound public comments on Facebook and Instagram, hide comments on owned TikTok videos, and delete or approve YouTube comments from the Moderate stream. Source
- Inbox automations trigger on keywords and since 12 March 2026 let you pick exact matching or partial matching, so a rule for snow also catches snowflake. Source
- AI classifiers built from plain-English prompts categorize, tag and route incoming messages, and AI smart replies suggest context-aware responses. Source
Hootsuite limitations
- Inbox automation rules only apply tags and topics and resolve conversations; hiding or deleting a comment is a manual per-message action, and no rule that hides comments automatically is stated. Source
- YouTube comments are moderated in Streams rather than the inbox: Nest's messaging channels are Facebook, Instagram, X (Twitter), WhatsApp, TikTok, LinkedIn and Threads. Source
- Sentiment analysis and 60+ language detection sit in Advanced Inbox, which the vendor calls an Enterprise plan add-on with no public price, sold through its sales team. Source
- States content is hosted on AWS data centres in the United States, with no EU hosting or data residency option. Source
Hootsuite pricing
Checked on hootsuite.com/plans
| Plan | Price | Includes |
|---|---|---|
| Standard | $99 per user a month, billed yearly | Per user per month billed annually, 1+ seats, up to 10 social accounts. Respond to messages from one inbox and generate posts and images with AI. |
| Professional | $199 per user a month, billed yearly | Per user per month billed annually, 1+ seats, unlimited social accounts. Adds automated inbox replies and workflows, AI-powered smart replies and AI-powered trend forecasting. |
| Advanced | Custom price | No fixed price: the FAQ says Advanced prices range up to 399 USD per user per month, billed annually. Unlimited social accounts. Adds assigning and auto-routing messages to the right team members. |
| Enterprise | Custom price | Shown as Custom with a Request a demo button and no trial. Advanced Inbox, which adds sentiment analysis and 60+ language detection, is an Enterprise plan add-on quoted by the sales team. |
- Free trial
- 14 days
- Free plan
- No
Figures come from the pricing FAQ, which names USD; the plan cards carry no numbers, only the label per user/month, billed annually, and the page's currency line reads Prices displayed in , based on annual billing, but do not include applicable taxes, with the currency left blank. The FAQ says both monthly and annual billing are offered for Standard, Professional and Advanced but gives no monthly rates. Trial accounts have daily posting limits of 10 to 20 posts per organization depending on plan, and bulk scheduling is not available during the trial.
Every feature we checked
Each line is what Hootsuite states on its own website, with the page it came from.
- Facebook comments
- Yes Inbox lists Facebook as: Like, hide and delete inbound public messages. The inbox page says it covers Page private messages and public comments on organic posts and paid/dark posts. Source
- Instagram comments
- Yes Inbox lists Instagram as: Hide and delete inbound public messages, love private messages. Source
- TikTok comments
- Yes Inbox lists TikTok as: Love and hide inbound comments on owned videos. Deleting is not listed for TikTok. Source
- YouTube comments
- Yes Handled in Streams, not the inbox: in the YouTube Moderate and Likely Spam streams you can approve, delete or reply to comments, and from any stream you can hide a user's comments on the channel. The article says content moderation must be enabled in YouTube first. Source
- Other places
- Yes Inbox actions are listed for LinkedIn mentions and comments, X (Twitter) public messages, Reddit comments and Google Business Profile reviews; Threads is listed as a supported Nest messaging channel. Source
- AI moderation
- Partly AI classifiers categorize inbound messages using natural language prompts, and a built-in Response Recommended classifier automatically flags messages that require attention. Classifier output can drive team routing, automatic topic tagging, custom inbox views and auto-resolution rules, not hiding or deleting. No AI spam, toxicity or hate speech classification for comments is stated. Source
- Keyword filters
- Yes Inbox automations trigger on keywords, with a choice between Exact match (only the exact word) and Partial match (snow also matches snowflake), added on 12 March 2026. Existing automations stay on Exact match. Source
- Automatic hiding
- No The admin guide says automation rules assign automatic actions based on the contents of conversations and lists those actions as applying tags and topics, and resolving conversations. Hiding or deleting a comment is not among them, so hiding stays a per-message action an agent takes. Source
- Comments on ads
- Yes The inbox page says it covers public comments on organic posts and paid/dark posts for Facebook, and private messages, public comments on organic and dark/paid posts and replies, and mentions. Source
- AI reply drafts
- Yes AI-powered smart replies suggest on-brand, context-aware responses to comments, mentions and messages; saved replies and auto-responders are also listed. The plans page puts AI-powered smart replies on the Professional plan. Source
- Shared inbox
- Yes Every paid plan includes the inbox: Standard says respond to messages from one inbox, Professional adds automate inbox replies and workflows, Advanced adds assign and auto-route messages to the right team members. Source
- Human moderators
- Not stated Not stated on the vendor site.
- Languages
- Partly States that Advanced Inbox automatically detects 60+ languages and adds it to a user's contact details, and that Inbox supports over 60 languages for detecting a contact's language. That is language detection and language-based auto-responses, and Advanced Inbox is an Enterprise plan add-on; no multilingual moderation claim is made. Source
- EU data storage
- No States: At Hootsuite, we host your content on Amazon Web Services' (AWS) highly secure and reliable data centres in the United States. The privacy policy adds that the services are managed from headquarters in Canada and relies on standard contractual clauses for transfers to the US. Source
Questions about Hootsuite
How much does Hootsuite cost?
Hootsuite's cheapest plan that moderates comments is Standard, at $99 per user a month, billed yearly. Its pricing page lists 4 plans.
Does Hootsuite have a free trial?
Yes. Hootsuite states a 14-day free trial.
Which platforms does Hootsuite moderate?
Hootsuite moderates comments on Facebook, Instagram, TikTok and YouTube.
Does Hootsuite moderate comments on ads?
Yes. The inbox page says it covers public comments on organic posts and paid/dark posts for Facebook, and private messages, public comments on organic and dark/paid posts and replies, and mentions.
How we checked
Every fact on this page comes from Hootsuite's own website, and each one links to the page it came from. We record the date we checked it and re-check every tool at least every 60 days. Where Hootsuite does not say something, we mark it as not stated rather than guess.
We did not run our own tests on Hootsuite, and we give no scores or star ratings. Read how we work.