Comment Moderation Tools

Searched Reddit for the best comment moderation tool? Here is the short answer

Social Moderator AI is our pick for most pages: it hides spam and abuse on Facebook, Instagram, TikTok and YouTube, ads included, and at €10 a month it has the cheapest plan with automatic hiding of the sixteen tools we compare. Pick CommentGuard if you only use Facebook and Instagram, Respondology if you want human moderators, and TrollWall AI if your data must stay in the EU.

The 6 tools at a glance

Each row shows the vendor's own claims and the date we checked them. Prices are the cheapest plan that moderates comments, billed monthly unless noted.

Swipe the table sideways to see every column.

Searched Reddit for the best comment moderation tool? Here is the short answer Comparison of 6 tools
Tool FacebookInstagramTikTokYouTubeAuto-hideAd commentsHuman teamEU data Price from Free trial Checked
Social Moderator AI Our pick Yes Yes Yes Yes Yes Yes No No €10/mo Plus plan 15 days
CommentGuard Yes Yes No No Yes Yes No Not stated $29/mo Starter plan 7 days
Respondology Yes Yes Yes Yes Yes Yes Yes Not stated $999/mo billed yearly, Basic plan None
TrollWall AI Yes Yes Yes Yes Yes Yes No Yes Demo only 7 days
Smart Moderation Yes Yes No Yes Yes Yes Not stated Not stated $99/mo Basic plan Not stated
NapoleonCat Yes Yes Yes Yes Yes Yes Not stated Yes $109/mo Pro plan 14 days

Yes Yes Partly Partly or on some plans No No Not stated Not stated by the vendor

Social Moderator AI

Our pick
Visit Social Moderator AI

Covers all four platforms, including comments on ads that never appear on your Page, and has the cheapest plan with automatic hiding of the sixteen tools we compare, with a 15-day trial.

Social Moderator AI is a comment moderation tool that hides spam and abuse and drafts replies on Facebook Pages, Instagram, TikTok, YouTube and Google Reviews, built for brands, creators, politicians, sports clubs, news media, e-commerce and agencies. Source

Social Moderator AI strengths

  • Moderates comments on Facebook, Instagram, TikTok and YouTube, and also handles Facebook and Instagram direct messages. Source
  • Every decision shows the matched rule, its confidence and a plain-language reason, and every action and undo is kept in a timestamped audit log that is on all plans. Source
  • Moderates comments on ads and boosted posts alongside organic comments, including comments on ads that never appear on the Page. Source
  • Rules are written in plain English, can be run against recent comments before publishing, and every published version is kept so a change can be rolled back. Source
  • Public prices start at 10 EUR per month, with a 15-day trial and a free audit of recent comments that needs no card. Source

Social Moderator AI limitations

  • The cheapest plan, Plus, covers 2 pages, 1 seat and 250 AI actions a month; each hide, flag, approve or reply draft counts as one action. Source
  • Lead detection, Google Reviews, image and GIF moderation and political page support are not included on the Plus plan. Source
  • Moderation rules must be written in English, and replies are written in the language set under Brand voice rather than the language of the comment. Source
  • The privacy policy says data may be processed in countries outside your own, including the United States, and names no EU-only hosting. Source

How Social Moderator AI works

Moderation rules are written in plain English

Rules are written as plain English lines or paragraphs, with no regex or decision trees, and each rule can say what to keep visible as well as what to hide. A draft can be run against recent comments to see what would be hidden, flagged or answered, and the page states that nothing changes on your pages until you publish. Every published version is kept so you can roll back. Rules apply to every page in a workspace, direct messages have their own rule set, and the site suggests separate workspaces when a brand needs different policies. A comment that matches no rule stays visible. Source

Every decision shows its rule, confidence and reason

Each action shows the matched rule, the confidence level and the reasoning in plain words. Comments the AI is unsure about are marked Needs review instead of being hidden, so a person decides. Any decision can be unhidden, approved or re-evaluated in one click, and both the action and the undo are recorded in a timestamped audit log that is available on every plan. The log records AI decisions, hides and unhides, likes and replies, and who or what performed each action, and can be filtered by action type, date range or page. Source

Reply drafts in a brand voice, with a draft mode first

You describe the brand, choose the reply language and add example replies, and the site says drafts follow your tone, your phrasing and the things you never say. One voice can cover a whole workspace, and individual pages can have their own. Draft mode requires approval of each reply before it is sent, and Auto mode sends only replies above a confidence threshold you set. On Pro and Agency you can add knowledge sources such as shipping, returns or opening hours, which the site says replies quote instead of guessing. Source

Five channels, including ads and DMs

The product covers Facebook Page posts, Reels, ads and Messenger; Instagram posts, Reels, ads and DMs; TikTok video comments, which the site says are checked every minute; YouTube channel comments, which move to the held-for-review queue in YouTube Studio when hidden; and Google Reviews, which get AI reply drafts on Pro and Agency. Facebook and Instagram comments are moderated within seconds through Meta webhooks, and ad comments appear in the same inbox as organic ones, filterable by page, post or status. Source

Free audit of recent comments, then a 15-day trial

The free audit scores the newest 50 comments from your 10 most recent Facebook posts against four starter rules, and the site says it takes about a minute, needs no card and changes nothing on your Page. The report gives four counters (would hide, would reply, flag for review, would like) and, for each comment, the verdict, the matching rule, the AI confidence and a one-line reason. It is read-only. Each workspace gets one audit and each Page can be audited once. A card is asked for only when you start the 15-day trial, and nothing is charged until the trial ends. Source

Plan limits are pages, AI actions and seats

Plus is 10 EUR per month billed monthly or 9 EUR billed yearly and covers 2 pages, 250 AI actions per month and 1 seat. Pro is 49 EUR monthly or 40 EUR yearly for 10 pages, 2,500 AI actions and 3 seats. Agency is 199 EUR monthly or 160 EUR yearly for up to 50 pages, 15,000 AI actions and 15 seats. Each moderation decision and each AI reply draft counts as one AI action, while viewing comments, hiding manually and editing drafts do not. Plus leaves out lead detection, Google Reviews, image and GIF moderation and political pages. Source

Social Moderator AI pricing

Checked on socialmoderator.ai

From €10 a month on the Plus plan, the cheapest that moderates comments.

Free trial
15 days
Free plan
No
All Social Moderator AI plans and every feature we checked

CommentGuard

Best for Facebook and Instagram only
Visit CommentGuard

Facebook and Instagram only, but every plan includes unlimited pages, team members and AI replies, priced by comment volume.

CommentGuard is a comment and message moderation tool for Facebook Pages and Instagram Business accounts, which the vendor says it built for advertisers, small businesses, agencies, non-profits and teams working with VAs or clients. Source

CommentGuard strengths

  • Public prices on every plan, and plans are limited only by monthly comment volume: pages, team members, Facebook and Instagram DMs and AI responses are unlimited on all of them. Source
  • Moderates comments on Facebook and Instagram ads launched through Ads Manager as well as organic posts, and lets you choose to moderate posts, ads or both. Source
  • Can delete comments rather than only hide them, and offers filters for URLs, images and GIFs, mentions, emojis, keywords, email addresses and phone numbers, plus a whitelist for keywords that are never hidden. Source
  • States it fully supports all languages across every feature, and it can translate incoming and outgoing comments. Source
  • Seven-day free trial with no credit card, including up to 1,000 comments and unlimited pages, DMs, team members and AI responses. Source

CommentGuard limitations

  • Covers Facebook and Instagram only. Its help center says YouTube is not supported and TikTok is handled by a separate spin-off app in beta. Source
  • Only comments received after an account is connected are moderated; comments that existed before the integration are not imported or moderated. Source
  • The cheapest plan, Starter at 29 USD per month, covers up to 5,000 comments per month. Source
  • The privacy policy names no legal entity, registered address, hosting country or cloud provider, and gives no general data retention period. Source

CommentGuard pricing

Checked on commentguard.io/pricing

From $29 a month on the Starter plan, the cheapest that moderates comments.

Free trial
7 days
Free plan
No
All CommentGuard plans and every feature we checked

Respondology

Best for human moderators
Visit Respondology

States a team of 1,000+ US-based human moderators working around the clock next to its automated hiding. Plans are billed yearly.

Respondology is an AI comment platform with three products, Moderate, Discover and Respond, which the vendor sells to consumer brands, fashion and beauty brands, marketing agencies, and sports teams and leagues, and which covers paid, organic and creator posts. Source

Respondology strengths

  • States it has 1,000+ US-based human moderators available 24/7/365 who make a moderation decision in about 30 seconds, alongside the automated layer. Source
  • Moderates comments on Instagram, Facebook, TikTok, YouTube, LinkedIn, Threads and X, across paid, influencer and organic posts. Source
  • Publishes plan prices rather than only a demo request, starting at $999 per month for the Basic plan. Source
  • States it ships 30,000+ categorized keyphrases and emojis in 30+ preloaded categories across 100+ languages, which customers can edit and extend. Source
  • A separate Respond product drafts replies for approval or answers automatically from a knowledge library, in one inbox. Source

Respondology limitations

  • The cheapest plan is $999 per month and covers up to 10k comments per year and one social profile per network. Source
  • Multilingual support and paid social moderation are listed only from the Premium plan at $4,499 per month; the Standard plan is described as English-only. Source
  • No free trial or self-serve signup is offered; every plan ends in a Book a demo button. Source
  • The stated language coverage is inconsistent: the Moderate page says 100+ languages while the sports page says 28 languages. Source

Respondology pricing

Checked on respondology.com/pricing

From $999 a month, billed yearly on the Basic plan, the cheapest that moderates comments.

Free trial
None
Free plan
No
All Respondology plans and every feature we checked

TrollWall AI

Best for EU data
Visit TrollWall AI

States all data is stored on EU-based infrastructure and moderates all four platforms, including dark posts. Prices come after a demo.

TrollWall AI is an AI comment moderation and community management tool for social media teams, which the vendor says is used by heads of state, political parties, media, brands and sports clubs in 17 countries. Source

TrollWall AI strengths

  • Moderates comments on Facebook, Instagram, TikTok and YouTube, and offers a developer API and an MCP server for AI assistants. Source
  • States dark posts and ads can be moderated, and the Posts view can be filtered to paid ads. Source
  • States the company is based in Slovakia, EU, is GDPR compliant and stores all data on EU-based infrastructure. Source
  • States a 7-day free trial with no credit card required, extendable on request. Source
  • Beyond hiding comments it scores sentiment on organic and dark posts, recommends an action per comment, and drafts replies from documents you upload. Source

TrollWall AI limitations

  • No public prices; all three plans end in a demo booking. Source
  • The Starter plan covers one language; multiple languages, sentiment analysis, AI reply suggestions and reporting are in the Pro plan. Source
  • Does not offer human moderators as a service; the FAQ describes native-speaking annotators who train the models, not a moderation team. Source
  • Only organisational pages can be connected, not personal profiles, which the FAQ attributes to Meta and TikTok restrictions. Source

TrollWall AI pricing

Checked on trollwall.ai/pricing

No public prices. Plans are quoted after a demo.

Free trial
7 days
Free plan
No
All TrollWall AI plans and every feature we checked

Smart Moderation

Visit Smart Moderation

AI moderation with unlimited comments on every plan, for Facebook, Instagram, YouTube and website comments. No TikTok.

Smart Moderation is an AI comment moderation app for Facebook, Instagram and YouTube comments plus website and blog comments, sold to brands, public profiles and agencies. Source

Smart Moderation strengths

  • Publishes its prices, with two self-serve plans from $99 per month and a free trial signup. Source
  • Lists Facebook Ads and Instagram Ads among supported platforms, so comments on paid posts are covered. Source
  • Auto-hide of unwanted comments and AI flagging are included in every plan, including the cheapest. Source
  • Offers a custom keyword blacklist that it states also catches misspelled and creatively spaced variants of each word. Source
  • Also moderates comments outside social networks, on Disqus, HubSpot blogs, the Facebook Comments Plugin and through an API. Source

Smart Moderation limitations

  • TikTok is not in its list of supported platforms. Source
  • The cheapest plan covers 1 social profile and 1 user; 4 or more profiles move you to a custom Enterprise price. Source
  • A free trial is offered but the site does not state how long it lasts. Source
  • The site describes AI moderation only and lists no human moderation service in any plan. Source

Smart Moderation pricing

Checked on smartmoderation.com/pricing

From $99 a month on the Basic plan, the cheapest that moderates comments.

Free trial
Not stated
Free plan
No
All Smart Moderation plans and every feature we checked

NapoleonCat

Visit NapoleonCat

A suite with an inbox, publishing, reports and a free plan. Rules that hide or delete comments automatically need its Expert plan.

NapoleonCat is a social media management platform that centralizes comments, messages and reviews into one inbox with auto-moderation and AI tagging; the vendor says it is for marketing and customer service teams. Source

NapoleonCat strengths

  • Auto-moderation rules can hide or delete comments automatically on Facebook, Instagram, TikTok, LinkedIn and YouTube, and the page states there is no limit on the number of rules or keywords. Source
  • Moderates comments on paid posts: Facebook, Instagram and TikTok Ads moderation is in the Social Inbox from the Pro plan, and TikTok ads auto-moderation is on the Expert plan. Source
  • The AI Assistant tags spam, hate speech and sentiment, and those tags can trigger auto-moderation actions such as hiding, deleting or forwarding content. Source
  • Covers nine channels in one inbox: Facebook, Messenger, Instagram, TikTok, YouTube, LinkedIn, Google My Business, Apple App Store and Google Play, and states automatic translation in 100+ languages. Source
  • States that for EU and UK users data in the application are processed in the European Economic Area. Source

NapoleonCat limitations

  • The cheapest Standard plan has no Social Inbox; comment moderation starts on the Pro plan. Source
  • Auto-moderation rules, automatic comment hiding and deletion, and AI-powered sentiment moderation are only on the Expert plan, which starts at 139 USD per month billed monthly. Source
  • Each plan's entry price covers 5 social profiles and 2 users; more profiles or users move you up a priced tier. Source
  • X (Twitter) is listed only under Publisher in the plan comparison, not under the Social Inbox or auto-moderation sections. Source

NapoleonCat pricing

Checked on napoleoncat.com/pricing

From $109 a month on the Pro plan, the cheapest that moderates comments. Automatic hiding starts on Expert, at $139 a month.

Free trial
14 days
Free plan
Yes
All NapoleonCat plans and every feature we checked

How to choose

  1. List the platforms you need. CommentGuard covers Facebook and Instagram only, and Smart Moderation has no TikTok. Social Moderator AI, Respondology, TrollWall AI and NapoleonCat cover all four. Each platform has its own comparison: Facebook, Instagram, TikTok and YouTube.
  2. Count what the plan limits. Social Moderator AI counts AI actions, CommentGuard comments per month, Respondology comments per year, and Smart Moderation and NapoleonCat social profiles. Smart Moderation has no comment limit on any plan.
  3. Decide who makes the call on borderline comments. Social Moderator AI marks comments it is unsure about as Needs review instead of hiding them. Respondology states a human team makes a decision in about 30 seconds.
  4. Read the limitations, not only the strengths. Every tool below lists both, ours included. For all sixteen tools, see the full comparison.

Quick questions about comment moderation tools

What is the cheapest tool that hides comments automatically?

Social Moderator AI's Plus plan, at €10 a month, is the cheapest plan with automatic hiding of the sixteen tools we compare. Next come CommentGuard at $29 a month, ReplyZen at $29 a month and MyComments.io at $29.99 a month. The full list is in what automatic hiding costs.

Is there a free comment moderation tool?

NapoleonCat and Agorapulse list free plans. NapoleonCat's automatic hiding needs its Expert plan, from $139 a month, and Agorapulse does not state what its free plan includes. Of the other tools on this page, Social Moderator AI offers a 15-day free trial and CommentGuard and TrollWall AI 7 days each. Respondology offers no trial, and Smart Moderation does not state one.

Do I need AI, or are keyword filters enough?

Keyword filters hide comments that contain the words you list. AI moderation classifies a comment by its meaning, so it does not depend on the exact wording. All six tools on this page state they use AI to classify comments, and most also let you add your own keyword filters.

Can these tools hide comments on ads?

All six list ad comment moderation. Social Moderator AI also covers ads that never appear on your Page, and TrollWall AI states it moderates dark posts. NapoleonCat moderates ad comments in its inbox from the Pro plan and hides them automatically on Expert, and Respondology lists paid social moderation from its Premium plan. More in ad comments at scale.

How we checked

Every price and feature on this page comes from the vendor's own website, and each one links to the page it came from. We record the date we checked it and re-check every tool at least every 60 days. Where a vendor does not say something, we mark it as not stated rather than guess.

We did not run our own tests on these tools, and we give no scores or star ratings. Read how we work.