Which AI comment moderation tool is best for e-commerce brands?
Social Moderator AI is our pick for online shops: it hides spam and reworded scams on posts and ads, and on Pro it drafts replies from your shipping, returns and opening-hours details, from €49 a month. CommentGuard answers from a FAQ knowledge base with unlimited AI responses. NapoleonCat and Agorapulse also bring Google reviews into the same inbox.
- Social Moderator AI Our pick
Reads meaning to catch reworded scams, moderates comments on ads, and on Pro and Agency drafts replies that quote knowledge sources such as shipping, returns and opening hours.
Limitation: The cheapest plan, Plus, covers 2 pages, 1 seat and 250 AI actions a month; each hide, flag, approve or reply draft counts as one action. Source
From €10/mo (Plus plan)
- CommentGuard Best for answering FAQs
AI replies with tone-of-voice settings and a Knowledge AI FAQ base, unlimited AI responses on every plan, and filters for links, phone numbers and email addresses.
Limitation: Covers Facebook and Instagram only. Its help center says YouTube is not supported and TikTok is handled by a separate spin-off app in beta. Source
From $29/mo (Starter plan)
- NapoleonCat Best for reviews in one inbox
Brings comments, messages and reviews from Google My Business, the Apple App Store and Google Play into one inbox, with AI reply suggestions from the Pro plan.
Limitation: The cheapest Standard plan has no Social Inbox; comment moderation starts on the Pro plan. Source
From $109/mo (Pro plan)
The 12 tools at a glance
Each row shows the vendor's own claims and the date we checked them. Prices are the cheapest plan that moderates comments, billed monthly unless noted.
Swipe the table sideways to see every column.
| Tool | TikTok | Ad comments | AI replies | Inbox | Other | Price from | Free trial | Checked | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Social Moderator AI Our pick | Yes | Yes | Yes | Yes | Yes | Yes | Partly | €10/mo Plus plan | 15 days | |
| CommentGuard | Yes | Yes | No | Yes | Yes | Yes | No | $29/mo Starter plan | 7 days | |
| NapoleonCat | Yes | Yes | Yes | Yes | Yes | Yes | Yes | $109/mo Pro plan | 14 days | |
| Agorapulse | Yes | Yes | Yes | Yes | Yes | Yes | Yes | $99/user/mo Standard plan | 30 days | |
| BrandBastion | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Demo only | 15 days | |
| Smart Moderation | Yes | Yes | No | Yes | Not stated | Yes | Yes | $99/mo Basic plan | Not stated | |
| TrollWall AI | Yes | Yes | Yes | Yes | Yes | Yes | Partly | Demo only | 7 days | |
| Replient.ai | Yes | Yes | Yes | Yes | Yes | Yes | Yes | €39/mo Lite plan | 14 days | |
| FeedGuardians | Yes | Yes | Yes | Yes | Yes | Yes | Yes | €41/mo Starter plan | 7 days | |
| MyComments.io | Yes | Yes | No | Yes | Yes | Yes | No | $29.99/mo Starter plan | 7 days | |
| ReplyZen | Yes | Yes | Yes | Yes | Yes | Yes | No | $29/mo Basic plan | 14 days | |
| Statusbrew | Yes | Yes | Yes | Yes | Yes | Yes | Yes | $89/mo Lite plan | 14 days |
Yes Yes Partly Partly or on some plans No No Not stated Not stated by the vendor
CommentGuard
Best for answering FAQsAI replies with tone-of-voice settings and a Knowledge AI FAQ base, unlimited AI responses on every plan, and filters for links, phone numbers and email addresses.
CommentGuard is a comment and message moderation tool for Facebook Pages and Instagram Business accounts, which the vendor says it built for advertisers, small businesses, agencies, non-profits and teams working with VAs or clients. Source
CommentGuard strengths
- Public prices on every plan, and plans are limited only by monthly comment volume: pages, team members, Facebook and Instagram DMs and AI responses are unlimited on all of them. Source
- Moderates comments on Facebook and Instagram ads launched through Ads Manager as well as organic posts, and lets you choose to moderate posts, ads or both. Source
- Can delete comments rather than only hide them, and offers filters for URLs, images and GIFs, mentions, emojis, keywords, email addresses and phone numbers, plus a whitelist for keywords that are never hidden. Source
- States it fully supports all languages across every feature, and it can translate incoming and outgoing comments. Source
- Seven-day free trial with no credit card, including up to 1,000 comments and unlimited pages, DMs, team members and AI responses. Source
CommentGuard limitations
- Covers Facebook and Instagram only. Its help center says YouTube is not supported and TikTok is handled by a separate spin-off app in beta. Source
- Only comments received after an account is connected are moderated; comments that existed before the integration are not imported or moderated. Source
- The cheapest plan, Starter at 29 USD per month, covers up to 5,000 comments per month. Source
- The privacy policy names no legal entity, registered address, hosting country or cloud provider, and gives no general data retention period. Source
CommentGuard pricing
Checked on commentguard.io/pricing
From $29 a month on the Starter plan, the cheapest that moderates comments.
- Free trial
- 7 days
- Free plan
- No
NapoleonCat
Best for reviews in one inboxBrings comments, messages and reviews from Google My Business, the Apple App Store and Google Play into one inbox, with AI reply suggestions from the Pro plan.
NapoleonCat is a social media management platform that centralizes comments, messages and reviews into one inbox with auto-moderation and AI tagging; the vendor says it is for marketing and customer service teams. Source
NapoleonCat strengths
- Auto-moderation rules can hide or delete comments automatically on Facebook, Instagram, TikTok, LinkedIn and YouTube, and the page states there is no limit on the number of rules or keywords. Source
- Moderates comments on paid posts: Facebook, Instagram and TikTok Ads moderation is in the Social Inbox from the Pro plan, and TikTok ads auto-moderation is on the Expert plan. Source
- The AI Assistant tags spam, hate speech and sentiment, and those tags can trigger auto-moderation actions such as hiding, deleting or forwarding content. Source
- Covers nine channels in one inbox: Facebook, Messenger, Instagram, TikTok, YouTube, LinkedIn, Google My Business, Apple App Store and Google Play, and states automatic translation in 100+ languages. Source
- States that for EU and UK users data in the application are processed in the European Economic Area. Source
NapoleonCat limitations
- The cheapest Standard plan has no Social Inbox; comment moderation starts on the Pro plan. Source
- Auto-moderation rules, automatic comment hiding and deletion, and AI-powered sentiment moderation are only on the Expert plan, which starts at 139 USD per month billed monthly. Source
- Each plan's entry price covers 5 social profiles and 2 users; more profiles or users move you up a priced tier. Source
- X (Twitter) is listed only under Publisher in the plan comparison, not under the Social Inbox or auto-moderation sections. Source
NapoleonCat pricing
Checked on napoleoncat.com/pricing
From $109 a month on the Pro plan, the cheapest that moderates comments. Automatic hiding starts on Expert, at $139 a month.
- Free trial
- 14 days
- Free plan
- Yes
Agorapulse
Moderates comments and Google Business Profile reviews in one inbox; ad comments start on the Professional plan.
Agorapulse is a social media management platform covering publishing, a shared inbox, listening and reporting, which the vendor says is used daily by over 31,000 social media managers and their teams. Source
Agorapulse strengths
- Moderates comments from one inbox on Facebook, Instagram, TikTok, YouTube, Threads, LinkedIn, X (Twitter) and Google Business Profile reviews. Source
- Ad comment moderation covers paid posts on Facebook, Instagram, TikTok and LinkedIn, and the vendor says it also synchronizes comments on Facebook dynamic ads. Source
- Automated Moderation rules that review, assign, hide, label or delete inbox items by keyword are included on every plan, including the cheapest. Source
- Public per-user prices for three of its four plans and a 30-day trial with no credit card required. Source
- States customer data are hosted in the AWS Ireland region. Source
Agorapulse limitations
- Ad comments moderation is not in the Standard plan; it starts on Professional at 149 USD per user per month billed monthly. Source
- Plans below Custom get 1 Automated Moderation rule per social profile with a single trigger condition; unlimited rules and AND/OR conditions are Custom only. Source
- AI reply suggestions are on the Custom plan only, which has no public price, and sentiment detection starts on the Advanced plan. Source
- Pricing is per user, and each plan below Custom covers 10 social profiles, with extra profiles at 15 USD each per month on monthly billing. Source
Agorapulse pricing
Checked on agorapulse.com/pricing
From $99 per user a month on the Standard plan, the cheapest that moderates comments.
- Free trial
- 30 days
- Free plan
- Yes
BrandBastion
Names DTC brands among its customers. On Agent+ and Engage+ its AI drafts on-brand replies for you to approve, keyword blockers hide spam, and comments on dynamic product ads are covered.
BrandBastion is an AI platform that moderates and answers social media comments, with plans up to Engage+, where its own team handles replies 24/7; the vendor says it is trusted by Fortune 1,000 and fast-growing DTC brands. Source
BrandBastion strengths
- Moderates comments on Facebook, Instagram, TikTok and YouTube, plus X, LinkedIn and Threads. Source
- Covers ad comments, including dynamic product, dynamic language and dynamic experience ads, and TikTok Spark and influencer ads. Source
- Its Engage+ plan is a managed service: BrandBastion's team handles moderation, replies and escalations 24/7 using playbooks you sign off in advance. Source
- Every plan includes unlimited users and unlimited social profiles. Source
- Lists 194 language entries for classifying and tagging conversations. Source
BrandBastion limitations
- No public prices: each of the three plans on the plans page ends in a Book a demo button. Source
- Auto-reply workflows, the ready-to-send queue, reply approvals and replies from your help center are not on the entry Reputation+ plan. Source
- The privacy policy says personal data of people in the EU may be transferred outside the EU, and no hosting region is stated. Source
BrandBastion pricing
Checked on brandbastion.com/plans
No public prices. Plans are quoted after a demo.
- Free trial
- 15 days
- Free plan
- No
Smart Moderation
Hides unwanted comments on Facebook and Instagram ads with unlimited comments, and also moderates blog comments on HubSpot.
Smart Moderation is an AI comment moderation app for Facebook, Instagram and YouTube comments plus website and blog comments, sold to brands, public profiles and agencies. Source
Smart Moderation strengths
- Publishes its prices, with two self-serve plans from $99 per month and a free trial signup. Source
- Lists Facebook Ads and Instagram Ads among supported platforms, so comments on paid posts are covered. Source
- Auto-hide of unwanted comments and AI flagging are included in every plan, including the cheapest. Source
- Offers a custom keyword blacklist that it states also catches misspelled and creatively spaced variants of each word. Source
- Also moderates comments outside social networks, on Disqus, HubSpot blogs, the Facebook Comments Plugin and through an API. Source
Smart Moderation limitations
- TikTok is not in its list of supported platforms. Source
- The cheapest plan covers 1 social profile and 1 user; 4 or more profiles move you to a custom Enterprise price. Source
- A free trial is offered but the site does not state how long it lasts. Source
- The site describes AI moderation only and lists no human moderation service in any plan. Source
Smart Moderation pricing
Checked on smartmoderation.com/pricing
From $99 a month on the Basic plan, the cheapest that moderates comments.
- Free trial
- Not stated
- Free plan
- No
TrollWall AI
Drafts reply suggestions from documents you upload, such as FAQs and product information, and moderates dark posts.
TrollWall AI is an AI comment moderation and community management tool for social media teams, which the vendor says is used by heads of state, political parties, media, brands and sports clubs in 17 countries. Source
TrollWall AI strengths
- Moderates comments on Facebook, Instagram, TikTok and YouTube, and offers a developer API and an MCP server for AI assistants. Source
- States dark posts and ads can be moderated, and the Posts view can be filtered to paid ads. Source
- States the company is based in Slovakia, EU, is GDPR compliant and stores all data on EU-based infrastructure. Source
- States a 7-day free trial with no credit card required, extendable on request. Source
- Beyond hiding comments it scores sentiment on organic and dark posts, recommends an action per comment, and drafts replies from documents you upload. Source
TrollWall AI limitations
- No public prices; all three plans end in a demo booking. Source
- The Starter plan covers one language; multiple languages, sentiment analysis, AI reply suggestions and reporting are in the Pro plan. Source
- Does not offer human moderators as a service; the FAQ describes native-speaking annotators who train the models, not a moderation team. Source
- Only organisational pages can be connected, not personal profiles, which the FAQ attributes to Meta and TikTok restrictions. Source
TrollWall AI pricing
Checked on trollwall.ai/pricing
No public prices. Plans are quoted after a demo.
- Free trial
- 7 days
- Free plan
- No
Replient.ai
AI replies learn from past replies and your website, smart tags flag pricing questions and buying interest, and it also answers Google and app store reviews.
Replient.ai is an AI comment manager for social media and ads that replies to and hides comments across eight channels, which the vendor says has been used by over 900 companies since late 2023 and is operated from Austria. Source
Replient.ai strengths
- Covers eight channels from one dashboard: comments on Facebook, Instagram, TikTok, LinkedIn and YouTube, plus replies to Google Reviews, Apple App Store and Google Play Store reviews. Source
- Its FAQ states it moderates comments on both organic posts and paid Meta ads, hiding spam, trolls and hate under ad creatives. Source
- On TikTok ads it can reply, hide and like comments on running ads from the ad accounts you select, and rules can be set to apply to ad posts only. Source
- Every plan includes EU hosting and a data processing agreement under Article 28 GDPR, and the operator is replient.ai Software GmbH in Lichtenberg, Austria. Source
- Public euro prices on three of four plans from 39 EUR per month, and a 14-day trial with the Pro features, 4,000 credits and one brand without a credit card. Source
Replient.ai limitations
- Billing is by credits, not by comment volume: a processed comment costs 0.1 credit and 1 credit with an AI reply draft, plan credits do not roll over even on yearly billing, and when they run out automations and AI replies pause until the next month or a credit pack is bought. Source
- Hiding is listed only for Facebook, Instagram and TikTok. The YouTube FAQ says the YouTube API does not support hiding, likes or direct messages, so YouTube moderation runs through automatic deletion. Source
- The cheapest plan, Lite at 39 EUR per month, has 1,000 credits, one brand, no team access and no DM inbox or DM automations; extra brands and seats cost 15 EUR each per month from the Pro plan. Source
- The privacy policy names no hosting country or provider, says data of EEA users may be transferred outside the EEA to countries without the same level of protection under Standard Contractual Clauses, and states comment and DM text is processed using AI providers including OpenAI, Anthropic and Google Gemini. Source
Replient.ai pricing
Checked on replient.ai/en/pricing
From €39 a month on the Lite plan, the cheapest that moderates comments.
- Free trial
- 14 days
- Free plan
- No
FeedGuardians
Aimed at ecommerce brands: deletes spam and competitor links from ad comments and replies to questions under sponsored content on Facebook, TikTok and Instagram.
FeedGuardians is an AI comment moderation and auto-reply tool for Instagram, Facebook, TikTok and Bluesky, which the vendor says covers organic posts and paid ad campaigns on Meta Ads and TikTok Ads, and which it aims at ecommerce brands, creators and agencies. Source
FeedGuardians strengths
- Moderates comments on paid ads as well as organic posts: the vendor says coverage includes paid ad campaigns on Meta Ads and TikTok Ads, and that it deletes spam and competitor links from ad comment sections. Source
- Unlimited moderation rules with regex support and blocklist import, matching keywords, phrases, phone numbers, email addresses, links and hashtags, with hide, delete or flag set per rule. Source
- AI replies can be posted automatically or held in an approval queue, with escalation rules that route sensitive comments to your own team, and the vendor says replies are written in 50+ languages matching the commenter's language. Source
- Every plan includes unlimited connected channels and unlimited users, and a 7-day free trial with no credit card required. Source
- One comment inbox across Instagram, Facebook, TikTok and Bluesky with assignment to team members, internal notes, tags and filters by platform, sentiment and status, plus separate workspaces per client from 3 workspaces on the Growth plan. Source
FeedGuardians limitations
- Covers Instagram, Facebook, TikTok and Bluesky only. The FAQ says YouTube is not supported because its comment API has limitations that prevent reliable moderation, and that X (Twitter) API pricing makes it cost-prohibitive in standard plans. Source
- The privacy policy names no legal entity, registered address, hosting country, cloud provider or international transfer mechanism, and mentions no DPA, while the home page shows SOC 2 and GDPR badges. Source
- Published prices conflict across the site: the pricing table shows Starter at 41 EUR per month while the home page FAQ says plans start at 49 USD per month and lists different plan names and interaction limits. No page defines what counts as an interaction. Source
- The cheapest plan, Starter at 41 EUR per month, covers up to 5,000 interactions and a single workspace; API access starts on Growth at 83 EUR per month, and the largest published plan stops at 50,000 interactions per month. Source
FeedGuardians pricing
Checked on feedguardians.com/pricing
From €41 a month on the Starter plan, the cheapest that moderates comments.
- Free trial
- 7 days
- Free plan
- No
MyComments.io
An AI agent answers customer questions in comments from FAQs and prices you enter, and keyword triggers can send an automatic DM. Facebook and Instagram only.
MyComments.io is an automated comment moderation tool for Facebook Pages and Instagram Business accounts, which the vendor says it built for brands, agencies and performance marketers to hide spam, hate speech and competitors' links on posts and ads. Source
MyComments.io strengths
- Unlimited Facebook Pages and unlimited team members on every plan, including the cheapest at 29.99 USD per month, so the price does not rise with accounts or seats. Source
- Covers comments on Facebook ads including dark posts, meaning ads that are not visible on the Page timeline, as well as Instagram posts, reels and sponsored ads. Source
- AI sentiment analysis works without a banned keyword, which the vendor says catches sarcasm and toxic intent, next to toggle rules for spam, links, profanity and negativity. Source
- An AI agent can reply publicly to comments that look like customer questions, answering from business details, FAQs, prices and a tone you enter yourself. Source
- For agencies, the vendor states separate rule sets and client-specific keyword lists per client, per-client comment logs for reporting, and team access to all client accounts without separate logins. Source
MyComments.io limitations
- Facebook and Instagram only. The vendor says it currently focuses on those two networks through the Meta Graph API, and its own review page lists TikTok, YouTube and LinkedIn as not supported. Source
- It hides comments and does not delete them. The FAQ says hidden comments stay visible to the commenter and their friends, and calls hiding the method Meta permits for automated moderation. Source
- The two cheaper plans cap the comments scanned each month at 1,000 on Starter and 5,000 on Growth, and custom keyword blocklists are listed only from the Growth plan at 79.99 USD per month. Source
- The privacy policy names CBMG Digital LTD, registered in the United Kingdom, as data controller under the UK GDPR, and lists Stripe, Google Firebase for hosting and database and OpenAI for processing comment text, but states no hosting country or region and no fixed retention period beyond keeping data while the account is active. Source
MyComments.io pricing
Checked on mycomments.io
From $29.99 a month on the Starter plan, the cheapest that moderates comments.
- Free trial
- 7 days
- Free plan
- No
ReplyZen
Reads post images and links before replying, can insert links into replies, and answers in the commenter's language.
ReplyZen is an AI comment tool for Facebook, Instagram and TikTok that analyses each comment and decides whether to hide it or reply to it. The vendor positions it at advertisers and brands who want comments on their ads and organic posts handled without doing it by hand. Source
ReplyZen strengths
- Moderates and replies to comments on Facebook, Instagram and TikTok, on paid ads as well as organic posts, from one inbox that filters by status, platform, tag, social profile and agent. Source
- Reads each comment with AI before acting: it analyses the post text, images and video, scrapes links in the post, can search the web, and judges the comment's intent and sentiment, then decides whether to hide it or reply. Source
- You choose how much runs by itself. With Auto-Publish off every AI reply waits as a draft for approval; with it on you pick All replies or High confidence, and the confidence bar is set to 50, 65, 80 or 95 percent. Source
- Public monthly prices on all four tiers from 29 USD per month, and the vendor says every tier includes all AI-powered features with unlimited agents, pages and team members. Source
- Detects the language of each comment and replies in that language, which the vendor says covers dozens of languages worldwide. Source
ReplyZen limitations
- Covers Facebook, Instagram and TikTok only, with no YouTube and no other network. TikTok is the most constrained of the three: hide only, no deleting other users' comments, no DM automation and replies capped at 150 characters. Source
- Every plan caps AI replies and moderations per month. The cheapest, Basic at 29 USD per month, covers up to 500 AI replies and up to 2,500 moderations, and the biggest listed tier, Ultra at 249 USD per month, covers up to 10,000 replies and 50,000 moderations. Source
- Moderation is driven by instructions written in natural language. The help center documents no keyword, phrase or blocklist field, so there is no plain word list to maintain or audit. Source
- The privacy policy says Hetzner hosts application servers in the EU, but it also says Vercel handles serverless functions globally, gives no location for Supabase or OpenAI, has no GDPR section, names no international transfer mechanism and states a retention period only for OpenAI, at 30 days. Source
ReplyZen pricing
Checked on replyzen.ai
From $29 a month on the Basic plan, the cheapest that moderates comments.
- Free trial
- 14 days
- Free plan
- No
Statusbrew
Syncs comments from regular and dynamic Facebook and Instagram ads, and adds Google Business Profile reviews to the inbox from the Standard plan.
Statusbrew is a social media management platform built around Publish, Engage and Report; its Engage inbox handles organic and paid conversations from 10+ social, messaging and review channels, and the vendor says it is used daily by 5157+ teams. Source
Statusbrew strengths
- Moderates comments on seven networks: hide and delete on Facebook, Instagram and YouTube, hide only on TikTok, X replies and Threads, and delete only on LinkedIn, with bulk hide and delete on Facebook, Instagram, TikTok and YouTube. Source
- Rule Engine rules act on incoming comments in real time and can hide, unhide or delete them, using keyword sets with exclusion keywords, link and attachment counts, sentiment, or an AI condition that matches messages by meaning. Source
- Facebook and Instagram ad comments sync into the inbox with instant notifications, including comments on regular and dynamic ads, and all comments on an ad can be hidden, deleted or disabled. Source
- TikTok ad comments can be hidden and replied to in the inbox, including comments on dark post ads, which take text-only replies of up to 150 characters. Source
- Manual comment moderation and creating or editing automation rules are both listed on all plans, so the cheapest plan is not cut off from rule-based moderation. Source
Statusbrew limitations
- AI sentiment analysis, the only stated AI reading of what a comment means, is on the Premium and Enterprise plans only; Premium is 299 USD per month billed monthly. Source
- Actions are uneven by network: TikTok, X replies and Threads comments can only be hidden, never deleted, and LinkedIn comments can only be deleted, never hidden. Source
- States that customer data is hosted in the United States, in AWS's us-east-1 region, and the privacy policy says Statusbrew is based in the United States and relies on Standard Contractual Clauses for transfers out of the EEA. Source
- AI replies need the Premium plan, and on Facebook and Instagram comments the AI reply is sent as a private message to the commenter; the AI public reply is stated for Google reviews. Source
Statusbrew pricing
Checked on statusbrew.com/pricing
From $89 a month on the Lite plan, the cheapest that moderates comments.
- Free trial
- 14 days
- Free plan
- No
How to choose
- Decide how much you want answered, not just hidden. Shoppers ask about sizes, delivery and returns under your ads. A tool that drafts answers from your own policies saves more time than one that only hides spam.
- Watch for scams, not just swear words. Fake giveaway and support-impersonation comments are reworded to slip past keyword lists. Look for AI that reads meaning as well as a keyword list.
- Keep a person in the loop at first. Start replies in a draft or approval mode, then switch on automatic replies once you trust them. Running ads? See ad comments at scale.
Questions about comment moderation for online shops
Can a tool answer shipping and returns questions in comments?
Social Moderator AI's replies can quote knowledge sources such as shipping, returns and opening hours on Pro and Agency. CommentGuard and TrollWall AI also draft replies from FAQ documents you provide, and MyComments.io's AI agent answers from FAQs and prices you enter. BrandBastion's Agent+ and Engage+ plans reply from your connected help center.
Which tools also handle Google reviews?
NapoleonCat, Agorapulse and Statusbrew bring Google reviews into their inbox. Social Moderator AI drafts replies to Google Reviews on its Pro and Agency plans, and Replient.ai replies to Google and app store reviews.
Can I review AI replies before they are posted?
Social Moderator AI has a draft mode where you approve each reply before it is sent, and an automatic mode that only sends replies above a confidence threshold you set. BrandBastion has reply approvals on Agent+ and Engage+.
How much does comment moderation cost for an online shop?
Social Moderator AI starts at €10 a month, with replies from your shop's knowledge sources on Pro at €49 a month. CommentGuard starts at $29 a month and MyComments.io at $29.99 a month. Suites start at $109 a month (NapoleonCat) and $99 per user a month (Agorapulse), and BrandBastion quotes after a demo.
How we checked
Every price and feature on this page comes from the vendor's own website, and each one links to the page it came from. We record the date we checked it and re-check every tool at least every 60 days. Where a vendor does not say something, we mark it as not stated rather than guess.
We did not run our own tests on these tools, and we give no scores or star ratings. Read how we work.
Social Moderator AI
Our pickReads meaning to catch reworded scams, moderates comments on ads, and on Pro and Agency drafts replies that quote knowledge sources such as shipping, returns and opening hours.
Social Moderator AI is a comment moderation tool that hides spam and abuse and drafts replies on Facebook Pages, Instagram, TikTok, YouTube and Google Reviews, built for brands, creators, politicians, sports clubs, news media, e-commerce and agencies. Source
Social Moderator AI strengths
Social Moderator AI limitations
How Social Moderator AI works
Moderation rules are written in plain English
Rules are written as plain English lines or paragraphs, with no regex or decision trees, and each rule can say what to keep visible as well as what to hide. A draft can be run against recent comments to see what would be hidden, flagged or answered, and the page states that nothing changes on your pages until you publish. Every published version is kept so you can roll back. Rules apply to every page in a workspace, direct messages have their own rule set, and the site suggests separate workspaces when a brand needs different policies. A comment that matches no rule stays visible. Source
Every decision shows its rule, confidence and reason
Each action shows the matched rule, the confidence level and the reasoning in plain words. Comments the AI is unsure about are marked Needs review instead of being hidden, so a person decides. Any decision can be unhidden, approved or re-evaluated in one click, and both the action and the undo are recorded in a timestamped audit log that is available on every plan. The log records AI decisions, hides and unhides, likes and replies, and who or what performed each action, and can be filtered by action type, date range or page. Source
Reply drafts in a brand voice, with a draft mode first
You describe the brand, choose the reply language and add example replies, and the site says drafts follow your tone, your phrasing and the things you never say. One voice can cover a whole workspace, and individual pages can have their own. Draft mode requires approval of each reply before it is sent, and Auto mode sends only replies above a confidence threshold you set. On Pro and Agency you can add knowledge sources such as shipping, returns or opening hours, which the site says replies quote instead of guessing. Source
Five channels, including ads and DMs
The product covers Facebook Page posts, Reels, ads and Messenger; Instagram posts, Reels, ads and DMs; TikTok video comments, which the site says are checked every minute; YouTube channel comments, which move to the held-for-review queue in YouTube Studio when hidden; and Google Reviews, which get AI reply drafts on Pro and Agency. Facebook and Instagram comments are moderated within seconds through Meta webhooks, and ad comments appear in the same inbox as organic ones, filterable by page, post or status. Source
Free audit of recent comments, then a 15-day trial
The free audit scores the newest 50 comments from your 10 most recent Facebook posts against four starter rules, and the site says it takes about a minute, needs no card and changes nothing on your Page. The report gives four counters (would hide, would reply, flag for review, would like) and, for each comment, the verdict, the matching rule, the AI confidence and a one-line reason. It is read-only. Each workspace gets one audit and each Page can be audited once. A card is asked for only when you start the 15-day trial, and nothing is charged until the trial ends. Source
Plan limits are pages, AI actions and seats
Plus is 10 EUR per month billed monthly or 9 EUR billed yearly and covers 2 pages, 250 AI actions per month and 1 seat. Pro is 49 EUR monthly or 40 EUR yearly for 10 pages, 2,500 AI actions and 3 seats. Agency is 199 EUR monthly or 160 EUR yearly for up to 50 pages, 15,000 AI actions and 15 seats. Each moderation decision and each AI reply draft counts as one AI action, while viewing comments, hiding manually and editing drafts do not. Plus leaves out lead detection, Google Reviews, image and GIF moderation and political pages. Source
Social Moderator AI pricing
Checked on socialmoderator.ai
From €10 a month on the Plus plan, the cheapest that moderates comments.